Texas Water Development Board and Texas Runs on Water® host “My Texas Water” Instagram campaign

For immediate release. Contact: Media Relations at 512-463-5129

AUSTIN – (May 25, 2023) – The Texas Water Development Board (TWDB) is partnering with the Texas Water Foundation’s statewide water campaign, Texas Runs on Water (TROW), to host the My Texas Water Photo Campaign to inspire Texans to draw a connection to the water that keeps our state running.

“We're excited to bring this photo campaign back for the second year to learn about more Texans' personal connections to Texas water," said Jeff Walker, TWDB Executive Administrator. "Participants really opened up and shared some special memories with us last year, so we're hoping to see even more and get the entire state thinking about how precious our water is."

The organizations invite all Texans to share photos, reels, stories, or videos on Instagram from past or present experiences that represent their unique ties to Texas water. Past photo entries have included trips to the Gulf Coast; scenic views of Texas lakes, rivers, or springs; fishing and outdoor recreation, and tubing trips with friends.

“Every Texan plays an important role in our state’s water future,” said Sarah Schlessinger, CEO of the Texas Water Foundation. “Texas Runs on Water invites Texans to be a part of the conversation by celebrating the many ways our lives are shaped by water. Whether it’s the tacos we eat, the rivers we float, or the jeans we wear, water is at the heart of it all. We’re proud to partner with the TWDB to help deepen that connection to water and Texas.”

From June 1 through 30, Instagram users are encouraged to post photos, reels, stories, or videos using the hashtag #MyTexasWater. The two organizations will feature related content and information about Texas water on their social media accounts and share submissions throughout the month.

Each submission will be entered into a random drawing for prizes that include Patagonia gear, Texas Monthly yearly subscriptions, Chisos cowboy boots, a guided San Marcos River tour with Texas Canoes and Kayaks, TROW and TWDB swag, and more.   

There are three simple steps to participate:

1. Follow @waterfortexas and @texasrunsonwater on Instagram

2. Tag @waterfortexas and @texasrunsonwater in the Instagram post

3. Use the hashtag #MyTexasWater in the post

Participants will be selected at random by the TWDB and TROW after the campaign ends. Winners will be notified and announced on Instagram on July 7. For the complete rules and conditions of the campaign, please visit the TWDB’s website.

Texas Water Development Board

The TWDB is the state agency charged with collecting and disseminating water-related data, assisting with regional water and flood planning, and preparing the state water and flood plans. The TWDB administers cost-effective financial assistance programs for the construction of water supply, wastewater treatment, flood control, and agricultural water conservation projects.

Texas Runs on Water

Texas Runs on Water is the first-of-its-kind statewide water campaign developed by the Texas Water Foundation, a 501(c)3 nonprofit working to lead Texas into a sustainable water future. Launched in 2021, TROW is inspiring a generation of Texans to participate in the cultural and behavioral changes needed to meet future water supply needs. The campaign is intentionally designed as an umbrella concept that can be localized by region, audience, or water use, linking the value of water to pride in all things Texas. Learn more at TexasRunsonWater.org or follow along @TexasRunsonWater on Facebook and Instagram, and @TXRunsonWater on Twitter and Tiktok.